... direct channels to your stakeholders
LinkedIn is the most effective social media network for businesses. It is essentially a publishing platform with an audience of those already inherently interested in what you have to say.
Some journalists have more Twitter followers than their publications have readers. Facebook has over 1.3 billion active users, and must be addressed by any business.
Updating statuses with company news and positive media coverage is invaluable in ensuring the right people see your good news.
Encouraging employees to amplify this further has an incredible impact that traditional channels simply can’t match.
The chance of a prospect or client reading your company news in a national newspaper is increased exponentially by sharing that third-party endorsement within pre-established networks.