Sectors

Not for profit

A key communication challenge for not-for-profits is demonstrating that members’ and contributors’ money is being spent correctly and delivering value. In the case of the Centre for Effective Dispute Resolution (CEDR) Foundation’s Public Inquiries campaign (shortlisted for the PR Moment low budget campaign of the year) the challenge was threefold. To encourage legal experts to come forward and become part of the organisation’s review of the public inquiry process, to get the recommendations in front of government and to ultimately be seen to be doing these things by its members. Therefore as part of the campaign, securing Guardian coverage and a BBC Radio 4 Today Programme interview for the morning of a member symposium helped contribute to all three objectives. Having and IBA Global Insight journalist attend the symposium and the likes of Legal Week and The Lawyer covering the initiative helped reach the legal profession and bring people forward. These are just specific examples of the campaign which ultimately helped lead to CEDR’s chief executive being invited to give evidence to the House of Lords Select Committee on the Inquiries Act but illustrates the specific considerations that need to be taken into account around not-for-profit.

B2B

A key communication challenge for not-for-profits is demonstrating that members’ and contributors’ money is being spent correctly and delivering value. In the case of the Centre for Effective Dispute Resolution (CEDR) Foundation’s Public Inquiries campaign (shortlisted for the PR Moment low budget campaign of the year) the challenge was threefold. To encourage legal experts to come forward and become part of the organisation’s review of the public inquiry process, to get the recommendations in front of government and to ultimately be seen to be doing these things by its members. Therefore as part of the campaign, securing Guardian coverage and a BBC Radio 4 Today Programme interview for the morning of a member symposium helped contribute to all three objectives. Having and IBA Global Insight journalist attend the symposium and the likes of Legal Week and The Lawyer covering the initiative helped reach the legal profession and bring people forward. These are just specific examples of the campaign which ultimately helped lead to CEDR’s chief executive being invited to give evidence to the House of Lords Select Committee on the Inquiries Act but illustrates the specific considerations that need to be taken into account around not-for-profit.

B2B

A key communication challenge for not-for-profits is demonstrating that members’ and contributors’ money is being spent correctly and delivering value. In the case of the Centre for Effective Dispute Resolution (CEDR) Foundation’s Public Inquiries campaign (shortlisted for the PR Moment low budget campaign of the year) the challenge was threefold. To encourage legal experts to come forward and become part of the organisation’s review of the public inquiry process, to get the recommendations in front of government and to ultimately be seen to be doing these things by its members. Therefore as part of the campaign, securing Guardian coverage and a BBC Radio 4 Today Programme interview for the morning of a member symposium helped contribute to all three objectives. Having and IBA Global Insight journalist attend the symposium and the likes of Legal Week and The Lawyer covering the initiative helped reach the legal profession and bring people forward. These are just specific examples of the campaign which ultimately helped lead to CEDR’s chief executive being invited to give evidence to the House of Lords Select Committee on the Inquiries Act but illustrates the specific considerations that need to be taken into account around not-for-profit.