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What are your top line business objectives?

What barriers do you face?

Who do you want to reach?

What do you want them to understand/do?

Do you have planned marketing activity? If so, please give a top line overview

Have you have decided your key messaging?

Have you decided your key spokespeople? If so, who are they?

What is your idea of PR success?

What budget are you working with? (If only a rough idea)

Any extra information