Category Archives: Blogroll

The Guardian reviews its costs

The Guardian is conducting a broad review of its costs, according to The Telegraph and redundancies (including editorial) are expected within weeks. The Guardian is also reportedly considering abandoning plans to open a large events space opposite its London offices amid news that it’s heading for annual losses of more than £40m. I was at […]

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LEGO X-Wing winner

We promised to give away a new LEGO X-Wing (retailing between £60-70) when we reached our first 150 followers. Red Five PR’s founder, Austin Brailey was a guest on the pilot episode of ‘Red Rocket TV’ and asked his former boss Phil Szomszor (also a well followed blogger on technology and social media) to draw the winners […]

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Contributed Content > Native Advertising

“Public relations people, often former journalists, now supply much more copy to cash-strapped, slimmed down newspapers” writes John Lloyd, co-author of ‘Journalism and PR’  in the FT. He is referring to “Native advertising”, designed to look and read like the publication into which it is inserted. Although this is a trend on the rise, there is a parallel trend of contributed […]

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