Daily Archives: February 9, 2018

Ouch: The Times goes in hard on PR stunt

Newspapers and news sites are full of PR stories (stories created to help gain attention for companies and causes). The likes of “(sugar brand finds that) a quarter of workers bake cakes for colleagues” are amazingly common. Yesterday however, The Times (which covered the baking story) went in hard on one such stunt and I […]

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